The Dominate Test Prep Podcast

58. Current Trends in Graduate Business Education, with Barbara Coward

May 13, 2022 Brett Ethridge / Dominate Test Prep
The Dominate Test Prep Podcast
58. Current Trends in Graduate Business Education, with Barbara Coward
Show Notes

The Graduate Management Admission Council (GMAC) recently released the results of its Prospective Students Survey 2022, a tool used to provide graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Many of the findings are valuable for applicants as well, as they shed light on current trends in the business school industry and paint a picture of the education landscape students will be navigating over the next few years.

To help unpack some of the report's most interesting results, we've invited MBA admissions consultant Barbara Coward, founder of MBA 360 Admissions, to share her perspective. We discuss:

  • The current state of graduate business education in a post-pandemic world;
  • Why 4 out of 5 respondents still see significant value in a business degree;
  • Acknowledged barriers to going back to school;
  • The relative desire for 1-year vs. 2-year MBA programs, and whether U.S. business schools are ever likely to move to a 1-year model;
  • The role of hybrid learning in the future given respondents' strong preferences for in-person learning;
  • Where test-optional policies stand;
  • Triggers for students deciding to go back to school;
  • And more!

This year's report is chock-full of interesting data about current trends in the GME space. With Barbara's help, we do a thorough job of distilling some of the most salient insights for you. But if you also want to hear the GMAC's perspective on their own survey, you can attend their webinar on May 18, 2022 where they will further discuss key findings.


  1. Summary Report: GMAC Prospective Students Survey 2022
  2. GMAC Prospective Students Survey 2022 - Deans Summary
  3. GMAC Prospective Students Survey 2022 - Infographic
  4. Report: Post-GMA Career Aspirations
  5. Contact Barbara Coward, founder of MBA 360 Admissions
  6. Contact Brett Ethridge, founder of Dominate Test Prep
  7. Register for complete prep courses for the GMAT, GRE, or Executive Assessment


If you enjoyed this episode, we encourage you to check out these other similar episodes of The Dominate Test Prep Podcast:

  1. Episode 23: Should You Hire an Admissions Consultant?
  2. Episode 28: The Value of an MBA


“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” -- Jim Rohn